Today a new ten year strategic plan for Vermont's wood furniture (and other wood products) industry was unveiled by the Vermont Wood Products Marketing Council. The 2020 Vision For The Vermont Wood Products Industry provides a roadmap for our $1.8 Billion wood products industry in VT to capitalize on the state's reputation as the Fine Furniture Capital of America.
At Vermont Woods Studios Furniture we hope to be a major player in the industry's growth. We believe that American home owners are increasingly looking for sustainabilty, quality and authenticity in their home furnishings. That puts Vermont in an excellent marketing position as our furniture makers have consistently focused on those attributes for 200 years, producing a superior, high quality product at affordable prices.
Conversely, the vast majority of American furniture has been outsourced to Asia for the past 30-40 years in favor of cheap production. However as customers grow ever more weary of low-quality, imported furniture that's a health risk to their families, Vermont's tradition of quality workmanship and natural, sustainable materials will be important in rejuvenating the American furniture industry. And our woodworking community's ethic of collaboration rather than competition will be instrumental in leading the path forward.
We extend our thanks to the Vermont Wood Manufacturer's Association for making this report possible and look forward to working with our friends throughout the industry to get it implemented.