Why will hundreds of millions of people from all around the world be turning off their lights from 8:30-9:30pm tonight? It’s Earth Hour– a show of solidarity in focusing on the one thing that unites us all—our planet.
World Wildlife Fund has always been my favorite charity, because their method of conservation relies on strong partnerships with indigenous communities to create win-wins for both people and the environment. For 50 years they’ve been using science, research and human relations to save earth’s most cherished endangered species. WWF’s been instrumental in efforts to save tigers, panda bears, rhinos, elephants, gorillas and just about every other endangered species you can think of. If not for WWF, some of these species might already be extinct in the wild.
If you’re a like-minded conservationist, how about joining us and millions of people in 7,001 cities and towns across 152 countries and territories to switch lights off from 8:30-9:30 tonight as a massive show of concern for the environment?
I'm trying not to feel too wounded. We got a call from World Wildlife Fund WWF today. I've been a contributing member and ardent promoter of their work since I graduated from college and got my first full time job in 1980. After 31 years of enthusiastic support, they called me today to tell me that I'm not allowed to mention their name on my Vermont Woods Studios Furniture website anymore.
See… we recently launched a Save the Tiger campaign to raise awareness of the fact that all species of tigers are endangered and some are on the brink of extinction. Their habitat is being destroyed and to some extent it's because corrupt timber conglomerates are clear-cutting the forests they live in and using the wood for cheap imported furniture and flooring that's sold in the US and Europe. We oppose that and so does WWF. We support their Save the Tiger fund and we encourage furniture shoppers to buy American furniture made from sustainably harvested American wood.
Well I guess they don't like their name being connected to a commercial venture. I understand their concern about the fact that there are dirt ball websites out there that might use their name dishonestly, but really. I asked WWF to spend 5 minutes on our website and tell me we're one of those guys. They agreed that our committment to conservation seems genuine but then noted that in order to be considered WWF partners and refer to them on your website, a minimum "6 figure donation" is required annually along with a long list of other things. Actually, I think we would be OK with the other requirements but $100,000 is equal to 1/6 of our total revenue (not profits) last year. So now I have to face the fact that I've been summarily rejected by my all time favorite charity– an organization that had a profound influence on the whole concept defining Vermont Woods Studios Furniture. How sad is that?
I'm going to finish crying in my beer tonight. Tomorrow I'll be over it and moved on to other issues. But tonight I can't help feeling a bit jaded about WWF and their corporate partnership program. What do you think?
We just renewed our annual membership with the World Wildlife Fund, one of my all time favorite charities. Our obvious link with WWF (panda.org) now, is through our mutual efforts in forest conservation, but I've been a WWF fan since log before Vermont Woods Studios was born. They've been one of the most effective major global players in conservation efforts supporting oceans, rivers, forests, endangered species and more for generations.
Part of our mission at Vermont Woods Studios is forest stewardship and a big part of that is protection of endangered species that call the forest their home. We have a particular soft spot for cats. Did you know that all of the worlds "big cats" are critically endangered? In the case of tigers, experts estimate there are as few as 3,200 tigers left in the wild. Three subspecies have been driven to extinction in the past century alone.
One of our favorite non-profits, the World Wildlife Fund is trying to save the tiger. With the Chinese lunar calendar having just rolled us into the Year of the Tiger, they have developed a plan to secure a future for these magnificent big cats.
Check out Tx2. The goal is to double the number of wild tigers by 2022, the next Year of the Tiger. If you want to help, read more about it here and take action to save this iconic species of the forest.