We have conversations with customers every day about the color of real cherry wood furniture. It’s no wonder! When I just googled “real cherry wood” these well over 50 shades of cherry came up. Quite a variation, isn’t it?
First of all, half of these images are NOT of cherry wood. When the big American furniture companies started off-shoring their furniture to China over 30 years ago they found it cheaper to use rainforest woods (rather than import cherry from North America and then export it back to North America as furniture). So they stained these cheaper woods and gave them various trade names containing “cherry”. For example Makore, an increasingly rare African wood being illegally logged in Sierra Leone and Gabon has been sold under the trade name Cherry Mahogany, though Makore is not closely related to either cherry or mahogany. Worse yet, it is listed as an endangered species due to illegal logging and exploitation by organized crime which has taken root in the global timber industry.
Many times customers come to us looking to buy real cherry furniture that matches existing cherry pieces in their homes. After discussions and emailing pictures back and forth they are shocked to find that their “cherry” furniture from Bassett, Broyhill, Ethan Allen, Thomasville, Drexel, Lane or other big “American” companies is not cherry at all but rubberwood, poplar or some kind of engineered hardwood.
They say imitation is the sincerest form of flattery but it’s still frustrating to see people take your work, copy it and sell it as their own. Unfortunately the Internet has made that a full time job for many companies around the globe.
The latest copycat we’ve come across is a company calling themselves American Eco Furniture. See any similarities in our logos? Our Vermont Woods Studios logo (above) has three trees made with thumbprints to signify the handcrafted nature of our furniture. The trunk on each tree is unique to convey that our furniture makers are independent, with their own styles, designs and crafting techniques. Our American made furniture is carefully handcrafted in Vermont of solid, sustainably harvested wood. It’s guaranteed for a lifetime. It truly is the real thing.
By contrast, most of the furniture sold by this company is neither American made nor eco friendly. I suppose we could have attorneys go after this company but I’m not sure we can afford to take our focus off making Vermont Woods Studios best in it’s class– in order to chase them down. It’s kind of like that “Whack-A Mole” game. New scams just keep popping up.
So I just have to hope consumers aren’t getting us confused with the fly-by-nights. In talking with our customers we’ve learned they typically spend 3-4 months shopping and researching before they make an investment in American handmade furniture. I think that’s what it takes anymore to make sure you’re getting the real thing.
What do you think? Drop us a line in the comments section below or on our Facebook. We love hearing from you!
Copeland's Horizon Modern Storage Bed features four sturdy drawers and an optional bench-footboard. The night stand is designed to allow room to pull the drawers out. Bed is shown in a dark chocolate stain. It's also available in natural maple or maple with light colored stains.
Our friends at Copeland Furniture in Bradford, Vermont have come out with what I think is America's best selection of storage beds. Apparently our customers agree because these platform beds with under-bed storage were our best sellers last week.
Perfect for apartment or condo living Copeland's modern beds are designed for both comfort and style. This one, the Horizon Bed is shown in a dark chocolate stain over maple wood although several lighter stain colors are also available.
Each piece in the Horizon bedroom furniture collection is handmade in Vermont with solid, sustainably harvested maple wood and carries our Vermont Woods Studios Lifetime Guarantee.
So you love to cook and have your friends and family over to share the fruits of your labor. But that old "fine dining" set you got at Ikea or Pottery Barn 10 years ago is on it's last legs. The veneer is peeling off at the corners, the legs are shaky and you're ready for an upgrade. You've earned it!
Check it out! We'll build fine dining furniture just for you in solid natural Cherry, Maple, Oak, or Walnut hardwoods. Choose from several Vermont styles including Shaker, mission, craftsman, arts and crafts, modern contemporary and transitional. And customize your furniture online so it fits perfectly into your space.
Maybe you need just a single piece to go with an existing dining set or you're starting afresh, and wanting to puchase a dining table, buffet, dining chairs, a china cabinet, mirror, wooden benches, whatever. Browse through our store and give us a call with your questions. You can customize our furniture online, or call or visit our showroom. Either way, we'll help you find and customize the furniture that you and your guests will enjoy gathering around for many years.
Remember the story about President George Washington? When he was a little boy, he chopped down his father’s favorite cherry tree. He had just gotten a new hatchet and I guess he couldn't resist. But when Washington's father called him on the carpet, the boy admitted his mistake, saying “I cannot tell a lie”. Of course, all was forgiven in return for the honest response. I wonder if they still teach that story in our schools?
Well anyway, in honor of that "all American" act of integrity, we're having a President's Day Fine Furniture Sale where all cherry furniture (and walnut, oak and maple too!) is priced at 15% off. It's one of only a couple sales/year when we are able to offer a 15% discount store wide.
Besides getting beautiful handmade furniture at a great price, you can feel patriotic about purchasing 100% American made furniture thereby helping our country’s economy.
So here's the fine print. The sale runs from today February 16 through February 21, 2012 and features a 15% discount on all wood furniture purchases storewide (minimum purchase $1500, Copeland furniture excluded). Each piece of furniture is hand made to order and can be customized online, by phone or our Vernon, Vermont-based showroom. Just so you know… the reason Copeland Furniture is excluded is that this line is always on sale with a low price guarantee.