July 16th, 2012 by Peggy Farabaugh
They say imitation is the sincerest form of flattery but it's still frustrating to see people take your work, copy it and sell it as their own. Unfortunately the Internet has made that a full time job for many companies around the globe.
The latest copycat we've come across is a company calling themselves American Eco Furniture. See any similarities in our logos? Our Vermont Woods Studios logo (above) has three trees made with thumbprints to signify the handcrafted nature of our furniture. The trunk on each tree is unique to convey that our furniture makers are independent, with their own styles, designs and crafting techniques. Our American made furniture is carefully handcrafted in Vermont of solid, sustainably harvested wood. It's guaranteed for a lifetime. It truly is the real thing.
By contrast, most of the furniture sold by this company is neither American made nor eco friendly.
It turns out that we can have attorneys go after this company (and the many others like it) but I'm not sure we can afford to take our focus off making Vermont Woods Studios best in it's class– in order to chase them down. It's kind of like that "Whack-A Mole" game. New scams just keep popping up.
I can't help humming that old song by Marvin Gaye and Tammi Terrell. Remember it? Ain't Nothin Like The Real Thing, Baby.
So I just have to hope consumers aren't getting us confused with the fly-by-nights. In talking with our customers we've learned they typically spend 3-4 months shopping and researching before they make an investment in American handmade furniture. I think that's what it takes anymore to make sure you're getting the real thing.
What do you think? Drop us a line in the comments section below or on our Facebook. We love hearing from you!