We have conversations with customers every day about the color of real cherry wood furniture. It’s no wonder! When I just googled “real cherry wood” well over 50 shades of cherry came up. Quite a variation, isn’t it?
First of all, half of these images are NOT of cherry wood. When the big American furniture companies started off-shoring their furniture 30-40 years ago they found it cheaper to use rainforest woods than cherry (rather than ship cherry wood from North America to third world factories and then export it back to North America as furniture). So they stained these cheaper woods and gave them various trade names containing “cherry”. For example Makore, an increasingly rare African wood being illegally logged in Sierra Leone and Gabon has been sold under the trade name Cherry Mahogany, though Makore is not closely related to either cherry or mahogany. Worse yet, it is listed as an endangered species due to illegal logging and exploitation by organized crime which has taken root in the global timber industry.
Many times customers come to Vermont Woods Studios looking to buy real cherry wood furniture that matches existing cherry pieces in their homes. After discussions and emailing pictures back and forth they are shocked to find that their “cherry” furniture from Bassett, Broyhill, Ethan Allen, Thomasville, Drexel, Lane or other big “American” companies is not cherry at all but rubberwood, poplar or some kind of engineered hardwood.
At Vermont Woods Studios, our cherry furniture is indeed made out of real, solid North American Black Cherry wood. The color starts out as a light pink and slowly ripens to a rich reddish brown over time, as it’s exposed to light. Nina’s photo of the rocker below shows the range of natural cherry colors after the wood’s been exposed to light.
Are you interested to learn more? Find tons of information and photos of American made, real cherry wood furniture on our website & send us your questions on Facebook or in the comments section below.
As a sustainable wood furniture company, we don’t usually have much to say about hardwood flooring. But recent news & events in this area are so compelling I thought our readers would be interested to hear a few details.
Hardwood Flooring and the Future of the Forest
Every year about 7.5 billion square feet of flooring is purchased in the USA (Freedonia). If it takes roughly 1 acre of forest to produce 500 sq ft of flooring (UN Report by TimberGreen) then by my calculations it would take about 15 million acres to produce 7.5 billion sq ft of flooring (the amount sold annually in the USA). By comparison, the state of Vermont is 5.9 million acres so each year an area of forest about 2.5 times the size of Vermont is logged to supply the American wood flooring industry. Granted, my calculation is mushy and imprecise but even so, it begs the question: where is all that hardwood flooring come from?
Where Does Your Hardwood Flooring Come From?
We always encourage people to buy American made wood furniture because we know that environmental, health, safety and quality standards are high here in The States. The same is true for American made wood flooring, but that integrity built into American made wood products makes them more expensive than imports. So, not surprisingly about half of the hardwood flooring in America is imported.
The Trouble with Imported Wood
The imported wood products industry is now controlled to a large extent by organized crime. A recent report Liquidating the Forests: Hardwood Flooring, Organized Crime, and the World’s Last Siberian Tigers reveals that “demand for hardwood flooring and furniture in the United States, European Union, Japan, and China is fueling corruption and making the world’s last temperate hardwood forests into a major epicenter for illegal logging… Organized criminal groups send out logging brigades to steal valuable hardwoods from protected areas” thus decimating the last remaining habitats for iconic species like the Siberian tiger (in fact all species of big cats are now critically endangered as are all species of big apes, such as gorillas, chimps and orangutans).
Consumers Will Ultimately Decide the Fate of the Forest
As consumers we need to ask ourselves whether we want to buy the cheapest wood products we can without regard to the legality or sustainability of their origins. Think about it. How could it be that hardwood flooring from the rainforest of South America or the Russian Far East is half the price of local hardwood flooring?
There is a high price being paid for these bargains– we just don’t see it. Check out this video to see what the real price is, in terms of irreparable environmental damage. I’m betting, it’s a price you’re not willing to pay.
What You Can Do To Help
Maybe you’re not in the market for hardwood furniture or flooring but you still want to help protect the forest and it’s inhabitants. Join the folks at Sierra Club in signing this petition to enforce the Lacey Act which seeks to eliminate trafficking in illegal wood products and penalize those who import illegally harvested wood products and wildlife. Sign it today!
July 29th is Global Tiger Day. Did you know there is a direct connection between tiger conservation and the furniture and flooring you buy for your home? Companies like IKEA, Home Depot and WalMart sell wooden furniture and flooring that are often obtained through illegal logging in protected tiger habitats. Much of the global timber trade is now managed by organized crime. Sources, including George Mason University and The Washington Post are reporting that the global timber trade is the new heroin industry for organized crime. Tiger habitats are being rapidly and systematically destroyed in Russia, China, Malaysia and elsewhere to provide the cheap, imported wooden furniture and flooring that’s sold in America’s big box stores.
As a result, some scientists predict that the last remaining 3200 wild tigers (down from 100,000 just a century ago) will be entirely extinct in 5 years.
Tigers are running out of space and time with only 7% of their habitat remaining but your decisions about buying furniture flooring and even paper, coffee and other forest products can help save them. It’s not too late! Please like our Tiger conservation initiative on Facebook and share this post with your friends. Thanks!
Forest conservation is at the heart of our mission at Vermont Woods Studios and we’re always trying to raise awareness about where your wood furniture comes from. If you’re committed to buying American made furniture— no worries. Chances are it’s made from legal wood, sustainably harvested from well-managed forests right here in North America.
But if you’re buying imported wood furniture (and according to a Washington Post article 70% of furniture sold in America is imported) then: Houston, we have a problem.
A recent Washington Post article by Brad Plumer entitled Organized Crime is Getting Rich Cutting Down the Rainforest describes how the illegal logging trade has become just as lucrative (and far more destructive) than the drug-trafficking industry. 50 to 90 percent of forestry in tropical areas is now controlled by criminal groups! “A great deal of logging simply takes place illegally — much of it in tropical areas such as the Amazon Basin, Central Africa, and Southeast Asia.” (ref: United Nations and Interpol)
The U.N. estimates that illicit logging is now worth between $30 billion to $100 billion, or up to 30 percent of the global wood trade. That illegal wood is often shipped from pristine rainforests to China, Vietnam and other third world countries where it’s fabricated into low quality furniture which is sold to US consumers. We’ve written quite a bit about the links between rainforest destruction, global warming and the furniture and flooring you choose for your home:
If you’re considering buying furniture at IKEA, Home Depot or any big box store… ask where the lumber originates and let us know what you find on our Facebook or in the comments section below. Then re-discover sustainable, American made wood furniture and join us in feeling good about your furniture and your green home.