This is part of a series of posts on our Monarch Butterfly Restoration Project.

Monarch Butterfly on Milkweed
A monarch butterfly on it’s favorite source of food and habitat. Learn how to plant milkweed &  save the monarch from extinction.  Photo by Elizabeth Howard, founder of Journey North.

Calling all nature nuts and monarch butterfly enthusiasts!  You can help save the beautiful orange & black monarch butterfly from extinction.  It’s easy and you can do it no matter where you live, whether that’s a Manhattan apartment, a suburban ranch or an organic horse farm in Vermont.

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Celebrate Earth Day 2016 at Stonehurst
The Earth Day 2016 theme is “Trees for the Earth”.  These trees are just outside our Stonehurst furniture showroom in Vernon, Vermont.

Earth Day 2016 is just a week away on Friday, April 22.

As perhaps the world’s largest community of environmental supporters, Earth Day Network started Earth Day in 1970 and has made great progress in addressing sustainability & climate change.  But there is much left to do in protecting our planet for future generations (of people, flora and fauna) and you can help.  What can you do?

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Jose Luis Alvarez has devoted his life to conserving habitat for the Monarch butterfly
Jose Luis Alvarez has devoted his life to conserving monarch habitat in Mexico.  He’s traveling to Vermont this summer to help us conserve the butterfly’s habitat here in New England.

I’m super excited today because our friend Jose Luis Alvarez is coming to visit Vermont this fall to collaborate with us on a project to help save the Monarch butterfly.  Jose Luis is a silviculturist in Mexico who has devoted his life to restoring the forested winter habitat of the Monarch.  Last month I traveled to Michoacan, Mexico to meet Jose Luis & see his work. I love Monarchs & we’ve been conserving their summer habit here in Vermont for many years so I thought maybe we should collaborate and get some Vermont-Mexico synergy going!

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Catastrophic storm in Michoacan devastates Monarch Butterfly Population
A freak spring storm just struck Michoacan, Mexico leaving a foot of snow & putting the future of the Monarch Butterfly in jeopardy. Can the species survive the snow and cold?  Photo courtesy of Homero Gomez Gonzalez, Chairman at the el Rosario Monarch Sanctuary.

You landed on the Vermont Furniture Blog and you may be wondering why it starts with an article about butterflies.  My previous post may help:  Top 4 Reasons Why a Vermont Furniture Store Wants to Save the Monarchs.

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

El Rosario Monarch Butterfly Preserve
This is the El Rosario Monarch Butterfly Biosphere Reserve I’ll be visiting next week.  It’s a World Heritage Site that provides over-wintering for almost the entire gene pool of the monarch butterfly.  It is under assault by illegal loggers.  Photo courtesy of El Rosario Monarch Butterfly Preserve.

At 7am on Sunday morning I’ll be boarding a flight to Morelia, Mexico. Woohoo! The trip evolved out of my obsession with forest conservation and the Monarch Butterfly. If you’re a frequent flyer on this blog, you’ve probably noticed we love environmental projects like this.

Monarchs roosting in oyamel trees in Michoacan, Mexico
It’s all about the forest conservation.  These oyamel trees at El Rosario are part of the last remaining habitat for Monarchs to over-winter in. We want to help protect them and reforest adjacent areas that have been destroyed.

The other day, Megan (our ace Marketing Maven) suggested I try to boil down some of my previous blogs and summarize why a Vermont furniture store would want to help save the Monarch Butterfly.  So here goes… the Top 4 reasons are:

The Environment Is Important To Us

It’s not just me.  At Vermont Woods Studios we are a community of nature lovers, idealists, world travelers and outdoor enthusiasts.  Most of us grew up in rural places and have had much interaction with butterflies, birds and other critters throughout our lives.  Monarchs are such a big, beautiful butterfly!  They were everywhere in Vermont.  It used to be practically a right of passage for kids to collect them and watch their metamorphosis every August.  Now they are extremely rare and we worry about that.

The Environment Is Important To Our Customers

Our customers have many options as to where they buy their furniture.  Often times they tell us that when it comes to the final decision, with all else being equal, they are looking for an environmentally responsible company.  We are trying to live up to that.

We Want to Change the World

A Vermont Furniture Store's Green Team
Margaret Mead said: Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

Getting a paycheck is not enough for all the hard work that goes into making this Vermont furniture store a success.  We want to feel like our efforts matter.  Like there’s a purpose behind our work.

Planting milkweed in Vernon, Vermont | Restoring Monarch butterfly habitat
Milkweed.  We’ve been restoring Monarch habitat in Vermont.  But what difference will that make if the butterflies lose their over-wintering habitat in Mexico?

Changing the world is a little hard to get our arms around though.  But we can change a little part of it:  like restoring habitat for the Monarchs.  And that’s totally possible because in Vermont, Monarch habitat is primarily one plant, milkweed.  It’s easy… we collect milkweed seeds in the Fall and plant them in the Spring.  This year we’re hoping to have a sizable plot of milkweed habitat in the backyard here at Stonehurst.

We Believe Business Has a Responsibility to Make the World a Better Place

With our business behind us (founded on the mission of forest conservation) we don’t have to stop at planting milkweed in Vermont.  We can extend our conservation efforts.  We know that Monarchs don’t spend their winters here– they migrate to Mexico and roost in evergreen (oyamel) trees in the mountains of Michoacan.  Those oyamel trees are being illegally logged and the Monarch’s habitat is disappearing.

What difference does it make if we restore their habitat here in Vermont?  The species will still go extinct if they lose their winter habitat.  So that brings me back to my trip to Mexico. I’ll be working with Jose Luis Alvarez of the La Cruz Habitat Protection Program to help conserve existing forest habitat and replant what’s been destroyed.  You can find details here in last week’s blog.  By the way, there’s still time to join me on this adventure!

Monarchs

I’d love to hear what you think about butterflies, business and changing the world.  Please comment on Facebook or in the section below.  Thanks for reading.

This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.