January 1st, 2014 by Peggy Farabaugh
People ask me why on earth I would put a fine furniture store in the middle of nowhere, aka rural Vermont. Finding people who are looking to buy American made sustainable wooden furniture is hard enough. After all, customers typically have to wait 6-12+ weeks to have their furniture custom handcrafted and specialty shipped to their homes. Plus… compared to imported furniture, American made furniture is more expensive. With such a small number of people fitting our customer profile (willing to wait for their furniture to be handcrafted of sustainably harvested wood by Vermonters earning a living wage), wouldn’t it be smarter to have our store on main street in a big city with maximum exposure and traffic?
I’m sure that’s true for most fine furniture stores but at Vermont Woods Studios we’re on a mission to raise awareness about where your fine furniture comes from. Wood furniture comes from the forest and we believe the people involved in all aspects of furnishing your home have an opportunity to show you how choosing sustainable furniture makes a difference: in forest conservation, global warming, clean air, wildlife preservation and in the way you feel when you’re sharing a meal at your table.
See this barred owl who visited us at Stonehurst today? He’s able to be here because (under the direction of professional forester Lynn Levine) we’re managing 100 acres of forest for wildlife habitat. We believe businesses have as much obligation as governments to conserve our planet’s resources and protect endangered species. We believe our customers support that philosophy and want to see it in action. As we venture into the new year we extend our thanks to them and pledge our continued efforts in the area of forest and wildlife conservation.
Come visit our sustainable furniture showroom at Stonehurst. See first-hand how your choice of furniture can make the world a better place.