This post is one in a series about Vermont Woods Studios’ mission of rainforest conservation and our support of Bolivian environmentalists dedicated to reforestation and eco tourism in the AmazonPart 1Part 2.

The Serere Reserve | Madidi | Bolivian Amazon Rainfdorest
The view of the Serere Reserve from Casa Grande, where we shared meals, plans and stories with the amazing people of Madidi Travel who are using eco tourism to fund conservation in the Bolivian Amazon.

The Amazon Rainforest & A Vermont Furniture Store

Where is the link?  Well, in the time it takes to read this series of blogs, an area of the Amazon rainforest larger than 200 football fields will have been destroyed.   Can you believe that?  Much rainforest destruction is done illegally, to feed the US markets for furniture and flooring.  Hmm… Vermont makes wood furniture.  With our 200 year tradition of  using local, sustainably harvested wood, we can provide an excellent alternative to illegal furniture imports.  At Vermont Woods Studios our mission is to raise awareness about the rainforest and persuade consumers to avoid illegal wood products (made from rare tropical woods like mahogany, teak and ipe) in favor of sustainable furniture and flooring made from North American woods (like cherry, maple, oak and walnut).

Massive tree in the Serere Reserve | Madidi | Bolivian Amazon
Riley is on the left, taking a break from his volunteer work to explore the rainforest with me and Severo, our knowledgeable (and entertaining) guide.

Finding A Way To Help

At VWS we’ve supported rainforest conservation since Day 1.  But quite honestly, donating our profits to reforestation NGOs (impressive and legitimate, as they are) operating 5000 miles away was not very satisfying.  We wanted to be more closely involved.  We wanted to see (and be a part of) the progress being made through our contributions.

My last post was about how my son Riley happened to end up volunteering for the legendary conservationist, Rosamaria Ruiz, of Madidi Travel in the Serere Reserve of the Bolivian Amazon Rainforest.  Perfect!  Kendall (my other son) and I went down to see Riley and offer to help Ms Ruiz with her efforts in reforestation and “conservation through eco tourism”.

Yellow Monkeys | Amazon Rainforest | Serere Reserve | Bolivia | Madidi
This troop of Yellow Monkeys crashed through the rainforest right in front of the Casa Grande where we were eating lunch. They seemed as curious and unafraid of us as we were of them.

Many Faces of Rainforest Destruction

After flying over huge expanses of the Amazon and trekking through the Serere Reserve, I realized there are many different rainforest destruction problems and approaches to solving them.  Some areas have simply been clear cut, the worst possible fate.  But “luckily” the Serere Reserve was ravaged by illegal loggers who were just interested in large, high value trees. For example, I did not see a single mahogany tree other than the saplings planted by Madidi Travel.  Cedar was also completely wiped out.  The good news is that, otherwise the Serere Reserve is still intact, extraordinarily beautiful & teaming with wildlife.

It’s an amazing place, filled with exotic birds, monkeys (we saw troops of howlers, yellow monkeys, spider monkeys, capuchins and a nocturnal monkey all in one day) fish and other wildlife.  Serere is one of the most bio-diverse places on the planet– it’s a nature lover’s dream.  Rosamaria says that wildlife is so abundant here because the animals feel safe.

Massive Rainforest Tree | Madidi | Serere
Although illegal loggers cleaned out the huge, high value trees from Madidi Travel’s Serere Reserve, there are still plenty of massive 200 and 300+ year old trees that will amaze you.

Conservation Through Eco Tourism

Last week I learned there’s more to rainforest conservation than planting trees.  In places where the rainforest is still standing, the goal is to protect what’s left and restore what’s been stolen.  Illegal loggers are a constant threat so rigorous patrolling and enforcement are always required.  That takes money.  Rosamaria Ruiz is showing rainforest communities around the world how to raise that money through eco tourism.  Devoted wildlife and nature lovers pay to experience the wonder of the rainforest, thus providing jobs for indigenous people to conserve and defend it.

If you love being up close and personal with nature, check out Madidi Travel and their eco tourism opportunities at the Serere Reserve.  It’s the last little corner of the Garden of Eden.  Get down there soon. The rainforest continues to disappear at an alarming rate.  The clock is ticking.

Amazon Rainforest Trip
On my way to the Bolivian Amazon,  I’m holding the National Geographic article I read 15 years ago, about Rosa Maria Ruiz and her rainforest conservation work in Madidi National Park.  It influenced me to create Vermont Woods Studios.  On the right, I’m in the Amazon, helping Ms Ruiz’s team members who are re-planting mahogany trees.  It was a good feeling!


This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Rainforest Conservation | Sustainable Furniture and Flooring

The Vermont Furniture – Rainforest Connection

Last post, I shared the mission behind our sustainable furniture company.  It’s rainforest conservation and here are a few reasons why that’s important to me:

  • Although the earth’s rainforests cover less than 2% of it’s total surface area, they are home to 50 % of the Earth’s plants and animals
  • We are losing the rainforest at a rate of 1 acre every second!
  • About 100 rainforest species are going extinct every day
  • What nature has crafted over hundreds of millions of years is being destroyed with no thought as to the consequences
  • Much rainforest destruction is a result of clear cutting huge areas of land by organized crime
  • The timber is used to supply cheap furniture and flooring to companies like IKEA and Lumber Liquidators
  • The Amazon is the world’s largest rainforest, storing 1/5 of the world’s fresh water and producing 20% of the planet’s oxygen

Vermont Woods Studios is my attempt to raise awareness about the plight of the rainforest and to offer sustainable, Vermont made furniture as an alternative to illegal imports.  At VWS we share our passion with customers and support non-profits dedicated to rainforest conservation.  We also plant a tree for every furniture order we take (through the Nature Conservancy’s Plant a Billion Trees project).

Sustainable, Vermont made furniture as an alternative to illegal imports
Vermont Woods Studios is my attempt to raise awareness about the plight of the rainforest and to offer sustainable, Vermont made furniture (like this Cherry Moon dining table) as an alternative to illegal imports. We plant a tree for every furniture order we take work.

The Amazon is Disappearing:  How Can We Help?

I’ve always wanted to visit the Amazon rainforest to understand what’s happening there and find a way for Vermont Woods Studios to help.  But it’s a big place.  At 2.72 million square miles, the Amazon Basin is roughly the size of the United States (minus Alaska).  So where to start?

Serendipity Happens

A strange coincidence happened.  Riley (my son) took some time off from college this year to backpack through South America.  He called recently to say he’d be doing rainforest conservation work for a woman named Rosamaria Ruiz in the Bolivian Amazon.  For some reason that name rang a bell.  I pulled up Google and sure enough, Rosamaria is someone I read about in National Geographic 15 years ago (the article was written by Steve Kemper).  Ruiz is an award-winning environmental activist who led a National Geographic team through parts of the Bolivian Amazon and brought about the creation of a protected national park called Madidi.  Something else she had a hand in creating:  Vermont Woods Studios!  Her story and others like it planted the seed for our sustainable furniture company.


Madidi Travel and founder, Rosamaria Ruiz safeguard a protected area in the Bolivian Amazon with the greatest biodiversity in the world: the Madidi National Park. Riley is currently volunteering there and Kendall and I will join him next week. 


Into The Amazon

So next week, Kendall (my other son) and I will be heading down to the Serere Reserve, an area of the Amazon rainforest conserved through the efforts of Rosamaria Ruiz.  We’ll meet up with Riley where he’s volunteering in the Madidi National Park*.  And we’ll ask Rosamaria and her team at Madidi-Travel what we can do at Vermont Woods Studios to support their efforts.  I’ll keep you posted.  If you’re interested to know more, check out these websites:

* Fun Fact:  The continental United States and Canada are home to about 700 species of birds.  Madidi National Park (with 1/10 of 1% as much area) contains an estimated 1,000 bird species

This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

A Passion for The Rainforest

I have a confession to make.  I did not start Vermont Woods Studios because I had a deep, abiding love of handmade furniture.  Mind you, I HAVE developed a sort of reverence for it over these past 10 years, but that wasn’t the driving force for me.

It was my passion for the rainforest that got this sustainable furniture company started. 

I think it may have been Jane Goodall and Dian Fossey who initially drew me into environmental conservation in the 60s.  Or maybe it was Mom, who had us kids outdoors all the time and kept a stack of National Geographic magazines handy for the rare moments we were in the house.

Anyway, for some reason, when I lost my job in 2005 I decided to quit the corporate world and get back to my youthful aspirations of doing something “green”.  I had become convinced that our generation’s most important conservation priority was to preserve the world’s rapidly disappearing rainforests. I wanted to focus the rest of my working life helping people understand the tragedy of this loss and the fact that they could do something about it.

Ken had just finished building a woodworking shop on the back of our house.  I thought maybe we could marry his woodworking background with my love of the rainforest to create a new kind of green business.  After several attempts and stumbles we came up with Vermont Woods Studios: a website where Vermont furniture makers could market and sell furniture made from sustainably harvested wood.

The company would be a vehicle to help us persuade people to stop buying furniture and flooring made with illegally harvested rainforest wood.  The plan was pretty detailed, even including a Manifesto.


Sustainable furniture and flooring
Global rainforest destruction is happening now at a rate of  1 acre per second. 60 seconds per minute. 60 minutes per hour, 24/7/365. It’s the greatest extinction in the history of the earth. Once the rainforest is gone, it’s gone forever.  Interested in conserving the rainforest and preserving the iconic species who’ve lived there for millions of years? Learn how your choices for furniture, flooring and other forest products can help.

Not That Easy Being Green

But soon reality hit and although I was always guided by conservation, I quickly learned that small businesses don’t have a lot of time or money for environmental projects.  We did what we could… making support of environmental non-profits (like the World Wildlife Fund, the Rainforest Alliance, Vermont Center for EcoStudies and many others in our own community) a cornerstone of our business.  We also work with The Nature Conservancy’s Plant a Billion Trees project to plant a tree for every furniture order we take.  And a number of times we’ve traveled to the rainforests of Costa Rica and Panama where we did some volunteering.

In retrospect I can say that we have made progress on our mission.

But I feel like we’ve fallen short in getting the word out that how we build and furnish our homes has a huge impact on the future of our planet. 

We have to figure out how to spotlight the difference consumers can make by choosing sustainably harvested wood flooring and furniture as opposed to that made from illegally harvested rainforest woods (think: Lumber Liquidators and Ikea).

A Trip to The Amazon

So I’m taking a trip to the Amazon rainforest. 

It’s something I’ve always wanted to do but never had the opportunity.  Next post I’ll share how this trip came about and what I hope to accomplish.  I am so grateful to our customers, employees and other allies who have supported our business throughout these 10 years, thus making such an endeavor possible.

Thank You!

This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

How do you know if
Our mission at Vermont Woods Studios is to raise awareness about where your furniture comes from.  Is Forest to Table furniture as important to you as Farm to Plate food?  Let us know why or why not on our Facebook.

Where Does Your Furniture Come From?

I started Vermont Woods Studios in 2005 to promote sustainable wooden furniture.  I’d been studying the impacts of illegal logging of the earth’s tropical rainforests and wondered “why isn’t anybody doing anything about this”?  With the destruction being driven by demand for cheap wood furniture, I realized there was something we could do to help… even from way up here in Vermont.  Thus our Vermont made furniture store was born, with the mission of raising awareness about where your furniture comes from and persuading people to buy eco friendly furniture made from sustainably harvested wood.

FSC Certification Problems

That purpose is still at the heart of our mission, although the definition of “eco friendly wood furniture” has changed.  Ten years ago the prevailing thought was that the hallmark of sustainably harvested wood furniture was a formal certification by the FSC, Forest Stewardship Council.

FSC is an international not for-profit group that promotes responsible management of the world’s forests.  It has been considered the “gold standard” for green certification and labeling of forest products since 1993.  Unfortunately, as pure as FSC’s intentions may be, the job of monitoring the entire planet’s forests has proved impossible.  With so much at stake and land areas too big to monitor, organized crime has taken over the global timber industry.  FSC certification is now systematically forged to the point where you cannot tell whether “certified” furniture is made from legal wood.

Illegal Wood:  Not Just About Climate Change & Loss of Biodiversity

A recent article by Alexander Zaitchik titled, Blood on Your Ottoman: Your Furniture’s Link to a Murderous Logging Epidemic chronicles the September 2014 murder of Edwin Chota and 3 other indigenous people in the Amazon rainforest.  The article highlights the fact that organized crime has upped the ante for illegal timber.  Murder is now fair game in their book and it’s happening more than you’d like to know.

“The first thing people can do is to revisit the assumption that buying “certified” wood products absolves them of responsibility for destroying the world’s remaining primary rainforests. If you’re buying Peruvian mahogany, or Brazilian rosewood, or Indonesian teak, there’s no way to determine whether or not it came from a legal, carefully managed tract, or whether a villager was killed for trying to keep that tree standing”.

Eco Friendly Wood Furniture = American Made Wood Furniture

Our message to conscious consumers shopping for eco friendly furniture, flooring, paper or other forest products is simple: buy American made.  In the United States logging is regulated and enforced.  There are more trees now than there were 100 years ago. According to the UN Food and Agriculture Organization FAO, “North American forest growth has exceeded harvest since the 1940s.  The greatest gains have been seen on the East Coast with average volumes of wood per acre almost doubling since the ’50s”.

Learn more about American made eco friendly wood furniture on our website and find out which companies say they’re “American made” versus those that truly are.

This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Buying new hardwood flooring? Tips for buying sustainably harvested wood.
Buying new hardwood flooring?  Ask if it’s made from legal sustainably harvested wood.  Watch tonight’s Global News documentary to see why.

As a sustainable wood furniture company, we don’t usually have much to say about hardwood flooring.  But recent news & events in this area are so compelling I thought our readers would be interested to hear a few details.

Hardwood Flooring, Lumber Liquidators and the Forest
A report by the Environmental Investigation Agency (EIA) reveals that Lumber Liquidators (America’s largest retailer of hardwood flooring) is under investigation by federal authorities for possible violations of the Lacey Act – a law banning the illegal harvest and trade of wood and timber products.

Hardwood Flooring and the Future of the Forest

Every year about 7.5 billion square feet of flooring is purchased in the USA (Freedonia).  If it takes roughly 1 acre of forest to produce 500 sq ft of flooring (UN Report by TimberGreen) then by my calculations it would take about 15 million acres to produce 7.5 billion sq ft of flooring (the amount sold annually in the USA).  By comparison, the state of Vermont is 5.9 million acres so each year an area of forest about 2.5 times the size of Vermont is logged to supply the American wood flooring industry.  Granted, my calculation is mushy and imprecise but even so, it begs the question: where is all that hardwood flooring come from?

Where Does Your Hardwood Flooring Come From?

We always encourage people to buy American made wood furniture because we know that environmental, health, safety and quality standards are high here in The States.  The same is true for American made wood flooring, but that integrity built into American made wood products makes them more expensive than imports.  So, not surprisingly about half of the hardwood flooring in America is imported (USITC Publication 4032).

The Siberian Tiger's Fate Rests with Lumber Liquidators?
The Siberian Tiger’s Fate Rests with you, the consumer and global timber companies like Lumber Liquidators.

The Trouble with Imported Wood

The imported wood products industry is now controlled to a large extent by organized crime.  A recent report Liquidating the Forests: Hardwood Flooring, Organized Crime, and the World’s Last Siberian Tigers reveals that “demand for hardwood flooring and furniture in the United States, European Union, Japan, and China is fueling corruption and making the world’s last temperate hardwood forests into a major epicenter for illegal logging… Organized criminal groups send out logging brigades to steal valuable hardwoods from protected areas” thus decimating the last remaining habitats for iconic species like the Siberian tiger (in fact all species of big cats are now critically endangered as are all species of big apes, such as gorillas, chimps and orangutans).

Consumers Will Ultimately Decide the Fate of the Forest

As consumers we need to ask ourselves whether we want to buy the cheapest wood products we can without regard to the legality or sustainability of their origins.  Think about it. How could it be that hardwood flooring from the rainforest of South America or the Russian Far East is half the price of local hardwood flooring?

There is a high price being paid for these bargains– we just don’t see it.  Check out this video to see what the real price is, in terms of irreparable environmental damage. I’m betting, it’s a price you’re not willing to pay.

What You Can Do To Help

Maybe you’re not in the market for hardwood furniture or flooring but you still want to help protect the forest and it’s inhabitants.  Join the folks at Sierra Club in signing this petition to enforce the Lacey Act which seeks to eliminate trafficking in illegal wood products and penalize those who import illegally harvested wood products and wildlife.  Sign it today!


  1. EIA (Environmental Investigation Agency), Liquidating the Forests: Hardwood Furniture & Flooring, Organized Crime, and the World’s Last Siberian Tigers
  2. Timber, a book by Peter Dauvergne and Jane Lister
  3. TV Documentary, “Liquidating the Forests
  4. Global Tiger Day, Organized Crime and Timber (the New Heroin)
  5. IKEA Cuts Down 600 Year Old Trees, Suspended From FSC
  6. American Wood Furniture Is Linked To Global Forest Conservation
  7. Where Does Your Furniture Come From?
  8. Is Your Wood Furniture Brought to You by Organized Crime?
  9. Organized Crime Is Getting Rich By Cutting Down The Rainforest

This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.