Fourth of July week has become a popular time to shop for furniture. With the Made in America movement if full swing, many customers are confining their search to furniture made in the USA. Patriotism isn’t the only reason for this trend but it’s a big one. Here’s a list of what our customers tell us are their Top 5 reasons for buying American Made Furniture rather than imports.
Top 5 Reasons to Buy American Made Furniture
Quality and Craftsmanship – American made furniture is well known for it’s high quality and craftsmanship. States like Vermont, Massachusetts, Maine, Pennsylvania and Ohio have a long tradition of making heirloom quality furniture from local wood. In Vermont, fine furniture making has been a part of our heritage for over 200 years and that translates to superior quality, sophisticated style and great values in handmade furniture.
Local Jobs and Local Economies – The American furniture maker has suffered over the past 5 decades as most large, quintessentially American furniture companies moved to China, Vietnam and other third world countries. Consumers are weary of seeing their communities struggle to recover from the loss of skilled jobs. Small manufacturers like Vermont’s Lyndon Furniture, Copeland Furniture and Pompanoosuc Mills remained in the USA during the age of outsourcing and maintained their commitment to local communities. Their loyalty and integrity has not gone unnoticed by consumers.
Reliable Customer Service – Ever try getting a piece of furniture fixed after purchasing it from IKEA or Pottery Barn? Not. That furniture is more than likely going to head out to the curbside rather than get repaired. American made furniture companies stand behind their quality, with many companies offering a lifetime guarantee.
Sustainable Furniture from Well Managed American Forests – Where does your furniture come from anyway? Americans have become more aware of where their food comes from over the past couple decades. Now it’s time to learn where other things come from, including wood furniture and flooring. Kendall recently posted information about how the world’s rapidly disappearing rainforests are being converted into curbside furniture. As consumers become more aware, they are seeing the value of acquiring sustainable furniture for their homes.
Healthy, Natural Furniture with Non-Toxic Finishes – American furniture companies are subject to strict laws and regulations governing product safety as well as safety and health for the craftspeople making furniture. Consumers don’t want to worry about lead based paint or formaldehyde in the coatings of the furniture. American companies are leading the way in the area of safe, non-toxic furniture finishes. Vermont Natural Coatings is one of our favorites– their furniture finish is made from a by-product of our dairy industry–whey (as in curds and…).
I hope this gives you food for thought when shopping for furniture this Fourth of July. Stop back on Monday and enjoy a 6th reason: our Fourth of July Furniture sale offers storewide savings of 20%!
A cautionary note: most furniture sold in the USA is still imported. Many manufacturers will bring imported furniture to a factory in the USA to have a final step (for example application of the finish) completed so they can label the furniture Made in America. Don’t be fooled– ask your furniture sales person exactly how much of the furniture was actually made in the USA.
While we’ve watched the price of most home decor items skyrocket over the last 30 years, have you noticed that the price of furniture has actually tumbled? It’s true. For a couple centuries we Americans prided ourselves on making high quality, natural wood furniture that was coveted around the world. North Carolina, Pennsylvania, Vermont and other New England states were leaders in the fine furniture industry.
But in the 1960’s and 70’s many of America’s big furniture makers (like Ethan Allen, Broyhill, Thomasville and Lane) started to move their operations overseas and superior quality became a thing of the past (along with hundreds of thousands of American jobs). Prices fell dramatically. Instead of preserving our grandparents heirloom quality wooden furniture for our homes, we began buying cheap, trendy furniture imports and replacing them frequently as breakage occured.
Natural Furniture for the Healthy Home
Fast forward to 2013 when home owners are getting tired of cheap imported furniture that ends up on the curbside in 5 years. And they’re worried about the health effects of toxic flame retardants and formaldehyde that come standard with imports. Especially in households with children, it is simply not worth the risk.
Families are coming back to American made natural wood furniture with non-toxic finishes. Yes the furniture is more expensive up front, primarily because the American worker is paid a livable wage (as compared to wages that often amount to just a few dollars/day in Asia). But the high quality and environmental integrity of American made furniture is winning customers over. In fact, many brands are offered with a lifetime guarantee, indicative of the superior value of American made furniture over time.
What kind of furniture is in your home? Where was it made? Is it time to rediscover the real thing? Learn more about American made, natural wood furniture on the sustainability section of our website.
Forest conservation is at the heart of our mission at Vermont Woods Studios and we’re always trying to raise awareness about where your wood furniture comes from. If you’re committed to buying American made furniture– no worries. Chances are it’s made from legal wood, sustainably harvested from well-managed forests right here in North America.
But if you’re buying imported wood furniture (and according to a Washington Post article 70% of furniture sold in America is imported) then: Houston, we have a problem.
A recent Washington Post article by Brad Plumer entitled Organized Crime is Getting Rich Cutting Down the Rainforest describes how the illegal logging trade has become just as lucrative (and far more destructive) than the drug-trafficking industry. 50 to 90 percent of forestry in tropical areas is now controlled by criminal groups! “A great deal of logging simply takes place illegally — much of it in tropical areas such as the Amazon Basin, Central Africa, and Southeast Asia.” (ref: United Nations and Interpol)
The U.N. estimates that illicit logging is now worth between $30 billion to $100 billion, or up to 30 percent of the global wood trade. That illegal wood is often shipped from pristine rainforests to China, Vietnam and other third world countries where it’s fabricated into low quality furniture which is sold to US consumers. We’ve written quite a bit about the links between rainforest destruction, global warming and the furniture and flooring you choose for your home:
If you’re considering buying furniture at IKEA, Home Depot or any big box store… ask where the lumber originates and let us know what you find on our Facebook or in the comments section below. Then re-discover sustainable, American made wood furniture and join us in feeling good about your furniture and your green home.
Back in January we got a phone call from a journalist, Nina Patel who was writing an article about American made furniture for USA Today’s Home magazine. Nina had come across our website while researching USA made furniture and home decor. She become interested in our green mission as well as our promotion of American made products through the Christmas Shopping Challenge we’ve been sponsoring the last couple years. We chatted back and forth for a week or so and Nina gathered lots of information about Vermont Woods Studios. I wasn’t sure which aspects would fit into her article, so we’ve been eagerly awaiting it’s publication to see what she found most newsworthy.
It turns out that Nina did highlight information about our sustainable forestry mission as well as our efforts to raise awareness about where your furniture comes from. We are grateful to her for discussing the value of American made, high quality, sustainable furniture in such a high visibility venue. The movement is catching on!
Our American made bedroom furniture sale wraps up at midnight this Thursday, April 18th with up to 20% savings on real, handcrafted wooden furniture made right here in Vermont. I know you’re used to seeing bedroom furniture sales that advertise 40 or 60 or 80% off when you’re shopping at the big box stores but those companies have to mark up everyday prices in order to mark down for sales. We don’t like that kind of gimmick.
Value is About More Than Price
At Vermont Woods Studios we work very hard to price our furniture accurately and make sure that everyone involved in the purchase has a win: the customer, the craftsman, the forester and logger who sustainably harvest the wood and of course, the environment. We realize that in the age of the Internet, price comparison often rules above all else. So we have a competitive pricing policy to ensure you get the best price available for the quality, shipping and service we offer. And we guarantee our 100% American made furniture for a lifetime of service to you and your family.