We're working with a customer who's shopping online for a large custom entertainment center. He saw our Vermont Made Shaker Entertainment Center on our website and it was pretty close to the style he and his wife were looking for.
It's funny… everybody has their own feelings about ordering furniture online. Some customers prefer to order online because it's convenient and they have so many choices. Others really need to see it, feel it and maybe sit in before buying.
But lots of customers are finding a middle ground in interesting and creative ways. This customer (a fellow woodworker, as so many of our customers are) is making a cardboard mock-up of the TV-Media Center so he and his wife can see how it will fit in their home. We're working on the dimensions now, adding a few inches here and there to accommodate his flat screen TV. He'll adjust his mock-up as we do this, until the size and proportions are exactly right for their TV, AV and media. Then we'll get started on crafting the real thing.
What strategies do you use to help shore up your confidence in buying furniture online? I hope you'll share them with us!