She is a CEO who brakes for salamanders, has bottle-fed rescued squirrels and spent her vacation building furniture for a rural school in Costa Rica. She believes in the future and in the people who will build it. A former distance-learning professor at Tulane University with a master’s in environmental health & safety, she turned an interest in forest conservation and endangered species into a growing, local business. She delivers rainforest statistics at breakneck speed, but knows how to slow down and appreciate the beauty of a newly finished piece of heirloom furniture.
Earth Day 2016 is just a week away on Friday, April 22.
As perhaps the world’s largest community of environmental supporters, Earth Day Network started Earth Day in 1970 and has made great progress in addressing sustainability & climate change. But there is much left to do in protecting our planet for future generations (of people, flora and fauna) and you can help. What can you do?
I’m super excited today because our friend Jose Luis Alvarez is coming to visit Vermont this fall to collaborate with us on a project to help save the Monarch butterfly. Jose Luis is a silviculturist in Mexico who has devoted his life to restoring the forested winter habitat of the Monarch. Last month I traveled to Michoacan, Mexico to meet Jose Luis & see his work. I love Monarchs & we’ve been conserving their summer habit here in Vermont for many years so I thought maybe we should collaborate and get some Vermont-Mexico synergy going!
Last week I visited Michoacan, Mexico, the winter home to Vermont’s big, beautiful orange and black Monarch butterfly. As a wood furniture company we at Vermont Woods Studios wanted to support a reforestation project that would help protect the endangered butterfly’s habitat. I did quite a bit of research, trying to understand who was leading area environmental efforts and then I traveled to Mexico to see if we could help them.
We have conversations with customers every day about the color of real cherry wood furniture. It’s no wonder! When I just googled “real cherry wood” well over 50 shades of cherry came up. Quite a variation, isn’t it?
First of all, half of these images are NOT of cherry wood. When the big American furniture companies started off-shoring their furniture 30-40 years ago they found it cheaper to use rainforest woods than cherry (rather than ship cherry wood from North America to third world factories and then export it back to North America as furniture). So they stained these cheaper woods and gave them various trade names containing “cherry”. For example Makore, an increasingly rare African wood being illegally logged in Sierra Leone and Gabon has been sold under the trade name Cherry Mahogany, though Makore is not closely related to either cherry or mahogany. Worse yet, it is listed as an endangered species due to illegal logging and exploitation by organized crime which has taken root in the global timber industry.
Many times customers come to Vermont Woods Studios looking to buy real cherry wood furniture that matches existing cherry pieces in their homes. After discussions and emailing pictures back and forth they are shocked to find that their “cherry” furniture from Bassett, Broyhill, Ethan Allen, Thomasville, Drexel, Lane or other big “American” companies is not cherry at all but rubberwood, poplar or some kind of engineered hardwood.
At Vermont Woods Studios, our cherry furniture is indeed made out of real, solid North American Black Cherry wood. The color starts out as a light pink and slowly ripens to a rich reddish brown over time, as it’s exposed to light. Nina’s photo of the rocker below shows the range of natural cherry colors after the wood’s been exposed to light.
Are you interested to learn more? Find tons of information and photos of American made, real cherry wood furniture on our website & send us your questions on Facebook or in the comments section below.